{"title":"SELECTED WORK","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eShopify stores built to sell more through clear messaging, structured product pages, and streamlined systems.\u003c\/p\u003e","products":[{"product_id":"sophos-survival-shopify-rebuild","title":"Sophos Survival – Ecommerce","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003ca href=\"https:\/\/sophossurvival.com\/\" title=\"sophossurvival.com\"\u003esophossurvival.com\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eRebuilding the Store for Growth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eA complete Shopify rebuild designed to simplify operations, strengthen the customer experience, and support affiliate-driven growth.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Problem\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSophos Survival had outgrown its existing BigCommerce store.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe business needed a more flexible ecommerce platform that was easier to manage, gave products a stronger selling experience, and could support a growing affiliate and content strategy.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Goal\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eBuild a Shopify system that could support how Sophos sells now—and where the business wanted to go next.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eWhat I Built\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eComplete BigCommerce-to-Shopify rebuild\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eStore architecture and navigation\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eConversion-focused product pages\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eProduct merchandising and listing graphics\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eMobile-optimized shopping experience\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eAffiliate- and content-ready store structure\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Result\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eA Shopify store built to work as a complete sales system, not just a storefront.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eSophos now has a cleaner customer experience, stronger product presentation, easier store management, and a Shopify foundation built to support products, content, affiliates, and future growth.\u003c\/p\u003e","brand":"KIM BATEMAN","offers":[{"title":"Default Title","offer_id":52425230516500,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/6350\/0820\/files\/SOPHOSSURVIVALHERO1000X1000.png?v=1788395484"},{"product_id":"hells-fire","title":"Hell's Fire – Ecommerce","description":"\u003cp\u003e\u003ca href=\"https:\/\/hellsfireproducts.com\/\" title=\"hellsfireproducts.com\"\u003ehellsfireproducts.com\u003c\/a\u003e\u003ca href=\"https:\/\/sophossurvival.com\/\" title=\"sophossurvival.com\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBuilding a Brand Around a Flagship Product\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eA distinct brand and ecommerce experience built to take Hell’s Fire from a standout fire starter to a growing line of fire-starting products.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Problem\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHell’s Fire had a strong product, but it needed its own identity.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eOriginally sold alongside Sophos Survival products, Hell’s Fire needed to stand apart as a recognizable brand with its own voice, visual identity, and ecommerce presence.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe flagship Fire Starting Clay provided the foundation, but the brand needed room to grow beyond a single product.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Goal\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cmeta charset=\"utf-8\"\u003eBuild Hell’s Fire into a brand that could grow beyond a single successful product.\u003c\/p\u003e\n\u003cp\u003eCreate a distinct identity and Shopify store around the flagship clay while establishing a foundation for additional fire starters and an expanding Hell’s Fire product line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eWhat I Built\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eHell’s Fire visual direction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eDedicated Shopify ecommerce store\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eStore architecture and navigation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eMobile-optimized shopping experience\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eConversion-focused product pages\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eProduct merchandising and listing graphics\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eBrand messaging and product positioning\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eEcommerce structure designed for an expanding product line\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Result\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eA flagship product became the foundation for its own brand.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eHell’s Fire now has a distinct identity and ecommerce presence separate from Sophos Survival, with the Fire Starting Clay positioned as the flagship rather than the entire brand.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe store gives Hell’s Fire room to expand into additional fire starters and future products without losing the bold personality that made the original product stand out.\u003c\/p\u003e","brand":"KIM BATEMAN","offers":[{"title":"Default Title","offer_id":53940360413460,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/6350\/0820\/files\/HELLSFIREHERO1000X1000.png?v=1788404811"},{"product_id":"inde-stove","title":"INDE Stove – Ecommerce","description":"\u003cp\u003e\u003ca href=\"https:\/\/indestove.com\/\" title=\"indestove.com\"\u003eindestove.com\u003c\/a\u003e\u003ca href=\"https:\/\/sophossurvival.com\/\" title=\"sophossurvival.com\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBuilding the System Behind the Product\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eINDE Stove had an innovative outdoor stove and a growing lineup of accessories. The opportunity was to make the entire system easier for customers to understand, configure, and buy.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Problem\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eINDE Stove had more to sell than the existing shopping experience communicated.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Base Camp Stove works as the foundation for an expanding ecosystem of accessories, but customers needed a clearer way to understand how the pieces worked together and what to buy.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe ecommerce experience needed to sell the \u003cstrong\u003esystem\u003c\/strong\u003e, not just a collection of individual products.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Goal\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eCreate a Shopify experience that made INDE Stove's modular product line simple to understand and easy to shop.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOrganize the Base Camp Stove and accessories into clear systems, strengthen product presentation, and create a store structure that could grow alongside the product line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eWhat I Built\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eShopify store design and development\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eStore architecture and navigation\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eProduct system and merchandising strategy\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eComplete System and Workspace System offers\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eConversion-focused product pages\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eProduct imagery and listing graphics\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eMobile-optimized shopping experience\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eBundle and upsell structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eShipping and fulfillment setup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Result\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eIndividual products became a connected ecommerce system.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eCustomers can now understand the Base Camp Stove as the foundation, see how accessories expand its capabilities, and purchase complete configurations without having to piece everything together themselves.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eINDE Stove has a clearer shopping experience and an ecommerce structure built to support additional products, systems, and future growth.\u003c\/p\u003e","brand":"KIM BATEMAN","offers":[{"title":"Default Title","offer_id":53949900259604,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/6350\/0820\/files\/INDESTOVEHERO1000X1000.png?v=1788578074"},{"product_id":"summerhays-music-orem","title":"Summerhays Music of Orem – Storefront Graphic Design","description":"\u003cp\u003e\u003ca href=\"https:\/\/www.summerhaysorem.com\/\"\u003esummerhaysorem.com\u003c\/a\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"156\" data-end=\"461\" class=\"PDq2pG_selectionAnchorContainer\"\u003eSummerhays Music of Orem had been serving musicians for decades, but from the outside, the storefront gave little indication of what was inside. I designed a complete storefront graphic system across the building's windows and large exterior signage, creating a clearer, more recognizable retail presence.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"466\" data-end=\"579\"\u003e\u003cstrong data-start=\"466\" data-end=\"579\"\u003eThe result is a storefront that shows customers what Summerhays sells before they ever walk through the door.\u003c\/strong\u003e\u003c\/p\u003e","brand":"KIM BATEMAN","offers":[{"title":"Default Title","offer_id":67577086607636,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/6350\/0820\/files\/SUMMERHAYSHERO1000X1000_08720e4d-0b6f-4688-b376-940e8ea42020.png?v=1790663764"},{"product_id":"valerie-jardin","title":"Valérie Jardin – Brand Identity","description":"\u003cp class=\"p1\"\u003e\u003ca href=\"http:\/\/www.valeriejardinphotography.com\/\" title=\"valeriejardinphotography.com\"\u003e\u003cspan class=\"s1\"\u003evaleriejardinphotography.com\u003c\/span\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"501\" data-end=\"729\" class=\"PDq2pG_selectionAnchorContainer\"\u003eValérie Jardin was already an established street photographer, educator, podcaster, and Fujifilm ambassador when she came to me for a rebrand. Her name—and her distinctive personal style—had become inseparable from her business.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"734\" data-end=\"1014\"\u003eI created a minimalist identity around the features people immediately recognized: her signature hair, sunglasses, and camera. The result is a personal brand that feels unmistakably Valérie and works across her workshops, podcast, merchandise, and other brand applications.\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"466\" data-end=\"579\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong data-start=\"544\" data-end=\"653\"\u003e“The design was spot on. The new logo has received high praise among my clients, colleagues and friends.”\u003c\/strong\u003e\u003cbr data-start=\"653\" data-end=\"656\"\u003e— Valérie Jardin\u003c\/p\u003e","brand":"KIM BATEMAN","offers":[{"title":"Default Title","offer_id":67590556516628,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/6350\/0820\/files\/VJHERO.png?v=1790660079"},{"product_id":"low-mountain-archery","title":"Low Mountain Archery – Brand Identity","description":"\u003cp\u003e\u003ca href=\"https:\/\/lowmountainarchery.com\/\"\u003elowmountainarchery.com\u003c\/a\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"1380\" data-end=\"1638\" class=\"PDq2pG_selectionAnchorContainer\"\u003eLow Mountain Archery was a small business looking for a stronger, more recognizable brand. I created a bold identity that combines the profile of a bighorn sheep and horns with an arrow, giving the brand a distinctive mark rooted in archery and the outdoors.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"1643\" data-end=\"1787\"\u003e\u003cstrong data-start=\"1643\" data-end=\"1787\"\u003eThe identity was designed to work across digital, apparel, and other brand applications, giving Low Mountain Archery a strong foundation for growth.\u003c\/strong\u003e\u003c\/p\u003e","brand":"KIM BATEMAN","offers":[{"title":"Default Title","offer_id":67593269838100,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/6350\/0820\/files\/LMAHERO_34acbffe-b792-400f-984f-43962a768c12.png?v=1790662478"},{"product_id":"sophos-survival","title":"Sophos Survival – Multi-Channel Product Marketing","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003ca href=\"https:\/\/sophossurvival.com\/\" title=\"sophossurvival.com\"\u003esophossurvival.com\u003c\/a\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"633\" data-end=\"815\" class=\"PDq2pG_selectionAnchorContainer\"\u003eAs Sophos Survival expanded its product line, each product needed more than packaging—it needed a clear way to communicate features, benefits, and use across multiple sales channels.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"820\" data-end=\"1058\"\u003e\u003cmeta charset=\"utf-8\"\u003eI designed the product packaging, Amazon listing graphics, A+ content, and customer instructions\u003cspan\u003e for Tray Grids, Mylar Bags, and Tray Stackers, creating a repeatable product marketing system across the growing product line.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThe result is a flexible system that keeps product marketing consistent while giving each product the information it needs to sell.\u003c\/strong\u003e\u003c\/p\u003e","brand":"KIM BATEMAN","offers":[{"title":"Default Title","offer_id":67597995147540,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/6350\/0820\/files\/GRIDSHERO.png?v=1790966348"},{"product_id":"hells-fire-retail-packaging-trade-show","title":"Hell's Fire – Retail, Packaging \u0026 Trade Show","description":"\u003cp\u003e\u003ca href=\"https:\/\/hellsfireproducts.com\/\" title=\"hellsfireproducts.com\"\u003ehellsfireproducts.com\u003c\/a\u003e\u003ca href=\"https:\/\/sophossurvival.com\/\" title=\"sophossurvival.com\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBuilding the Brand Beyond the Screen\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHell’s Fire needed a physical brand presence that was as bold and recognizable as its products. I extended the existing brand into retail, promotional materials, product packaging, and a complete trade-show environment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI designed the product packaging, posters, signage, display graphics, and trade-show booth layout, creating a consistent visual system that carried Hell’s Fire from individual products to a full retail environment.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cstrong\u003eThe result is a cohesive physical brand experience that makes the products immediately recognizable whether they’re on a shelf, at an event, or displayed together as a complete product line.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"KIM BATEMAN","offers":[{"title":"Default Title","offer_id":67612144238868,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/6350\/0820\/files\/HFBOOTHHERO.png?v=1790987029"},{"product_id":"inde-stove-outdoor-cooking-field-guide","title":"INDE Stove – Outdoor Cooking Field Guide","description":"\u003cp\u003e\u003ca href=\"https:\/\/indestove.com\/\" title=\"indestove.com\"\u003eindestove.com\u003c\/a\u003e\u003ca href=\"https:\/\/sophossurvival.com\/\" title=\"sophossurvival.com\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eTurning Product Knowledge Into a Useful Customer Resource\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eINDE Stove needed a way to help customers get more from their stove while making outdoor cooking easier to understand. I designed an Outdoor Cooking Field Guide that turned product information, cooking techniques, and practical reference material into a clear, approachable resource.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI designed the guide from cover to cover, organizing information on fire safety, site selection, cooking methods, temperatures, rack positions, and charcoal use into an easy-to-follow visual system. The guide also connects that education back to INDE Stove’s modular product system, helping customers understand how the stove and accessories work together.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eThe result is a useful piece of branded content that educates customers, supports the product, and extends the INDE Stove experience beyond the initial sale.\u003c\/strong\u003e\u003c\/p\u003e","brand":"KIM BATEMAN","offers":[{"title":"Default Title","offer_id":67612293398804,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/6350\/0820\/files\/INDEFieldGuideHERO.png?v=1790990222"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/6350\/0820\/collections\/SOPHOSSURVIVALMOBILE.png?v=1790381686","url":"https:\/\/kimbateman.net\/collections\/shopify-builds.oembed","provider":"KIM BATEMAN","version":"1.0","type":"link"}