{"product_id":"hells-fire","title":"Hell's Fire","description":"\u003cp\u003e\u003ca href=\"https:\/\/hellsfireproducts.com\/\" target=\"the same window\" title=\"hellsfireproducts.com\"\u003ehellsfireproducts.com\u003c\/a\u003e\u003ca href=\"https:\/\/sophossurvival.com\/\" title=\"sophossurvival.com\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBuilding a Brand Around a Flagship Product\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eA distinct brand and ecommerce experience built to take Hell’s Fire from a standout fire starter to a growing line of fire-starting products.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Problem\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eHell’s Fire had a strong product, but it needed its own identity.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eOriginally sold alongside Sophos Survival products, Hell’s Fire needed to stand apart as a recognizable brand with its own voice, visual identity, and ecommerce presence.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe flagship Fire Starting Clay provided the foundation, but the brand needed room to grow beyond a single product.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Goal\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cmeta charset=\"utf-8\"\u003eBuild Hell’s Fire into a brand that could grow beyond a single successful product.\u003c\/p\u003e\n\u003cp\u003eCreate a distinct identity and Shopify store around the flagship clay while establishing a foundation for additional fire starters and an expanding Hell’s Fire product line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eWhat I Built\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eHell’s Fire visual direction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eDedicated Shopify ecommerce store\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eStore architecture and navigation\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003eMobile-optimized shopping experience\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eConversion-focused product pages\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eProduct merchandising and listing graphics\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eBrand messaging and product positioning\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eEcommerce structure designed for an expanding product line\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Result\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eA flagship product became the foundation for its own brand.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eHell’s Fire now has a distinct identity and ecommerce presence separate from Sophos Survival, with the Fire Starting Clay positioned as the flagship rather than the entire brand.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eThe store gives Hell’s Fire room to expand into additional fire starters and future products without losing the bold personality that made the original product stand out.\u003c\/p\u003e","brand":"KIM BATEMAN","offers":[{"title":"Default Title","offer_id":53940360413460,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/6350\/0820\/files\/HELLSFIREHERO1000X1000.png?v=1788404811","url":"https:\/\/kimbateman.net\/products\/hells-fire","provider":"KIM BATEMAN","version":"1.0","type":"link"}