{"product_id":"inde-stove","title":"INDE Stove","description":"\u003cp\u003e\u003ca href=\"https:\/\/indestove.com\/\" title=\"indestove.com\"\u003eindestove.com\u003c\/a\u003e\u003ca href=\"https:\/\/sophossurvival.com\/\" title=\"sophossurvival.com\"\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eBuilding the System Behind the Product\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eINDE Stove had an innovative outdoor stove and a growing lineup of accessories. The opportunity was to make the entire system easier for customers to understand, configure, and buy.\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Problem\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eINDE Stove had more to sell than the existing shopping experience communicated.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eThe Base Camp Stove works as the foundation for an expanding ecosystem of accessories, but customers needed a clearer way to understand how the pieces worked together and what to buy.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe ecommerce experience needed to sell the \u003cstrong\u003esystem\u003c\/strong\u003e, not just a collection of individual products.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Goal\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eCreate a Shopify experience that made INDE Stove's modular product line simple to understand and easy to shop.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eOrganize the Base Camp Stove and accessories into clear systems, strengthen product presentation, and create a store structure that could grow alongside the product line.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eWhat I Built\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eShopify store design and development\u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e \u003cmeta charset=\"utf-8\"\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eStore architecture and navigation\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eProduct system and merchandising strategy\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eComplete System and Workspace System offers\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eConversion-focused product pages\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eProduct imagery and listing graphics\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eMobile-optimized shopping experience\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eBundle and upsell structure\u003c\/li\u003e\n\u003cli\u003e\n\u003cmeta charset=\"utf-8\"\u003eShipping and fulfillment setup\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cspan role=\"text\"\u003e\u003cstrong\u003eThe Result\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eIndividual products became a connected ecommerce system.\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eCustomers can now understand the Base Camp Stove as the foundation, see how accessories expand its capabilities, and purchase complete configurations without having to piece everything together themselves.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eINDE Stove has a clearer shopping experience and an ecommerce structure built to support additional products, systems, and future growth.\u003c\/p\u003e","brand":"KIM BATEMAN","offers":[{"title":"Default Title","offer_id":53949900259604,"sku":null,"price":0.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1007\/6350\/0820\/files\/INDESTOVEHERO1000X1000.png?v=1788578074","url":"https:\/\/kimbateman.net\/products\/inde-stove","provider":"KIM BATEMAN","version":"1.0","type":"link"}