KIM BATEMAN
INDE Stove
INDE Stove
Building the System Behind the Product
INDE Stove had an innovative outdoor stove and a growing lineup of accessories. The opportunity was to make the entire system easier for customers to understand, configure, and buy.
The Problem
INDE Stove had more to sell than the existing shopping experience communicated.
The Base Camp Stove works as the foundation for an expanding ecosystem of accessories, but customers needed a clearer way to understand how the pieces worked together and what to buy.
The ecommerce experience needed to sell the system, not just a collection of individual products.
The Goal
Create a Shopify experience that made INDE Stove's modular product line simple to understand and easy to shop.
Organize the Base Camp Stove and accessories into clear systems, strengthen product presentation, and create a store structure that could grow alongside the product line.
What I Built
- Shopify store design and development
- Store architecture and navigation
- Product system and merchandising strategy
- Complete System and Workspace System offers
- Conversion-focused product pages
- Product imagery and listing graphics
- Mobile-optimized shopping experience
- Bundle and upsell structure
- Shipping and fulfillment setup
The Result
Individual products became a connected ecommerce system.
Customers can now understand the Base Camp Stove as the foundation, see how accessories expand its capabilities, and purchase complete configurations without having to piece everything together themselves.
INDE Stove has a clearer shopping experience and an ecommerce structure built to support additional products, systems, and future growth.
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